Jalopy Corner: Rover 200 series birthday bash at Gaydon

Mike Humble / Rover200.org.uk

Join in the celebration of Rovers R8 25 year birthday at the Gaydon Heritage Centre in September.
Join in the celebration of Rovers R8 25 year birthday at the Gaydon Heritage Centre in September.

The Rover (R8) 200 series is 25 years young in 2014 – Celebrate its birthday at the Heritage Centre in Gaydon next month!

To mark the 25th Anniversary of the launch of the Rover R8, the Rover 200&400 Owners Club, in conjunction with the Heritage Centre’s Events Team, have organised an event that will allow current owners to display their vehicles and enable Austin Rover, Rover Group and Honda employees to share their memories of an extraordinary project.

The event to be held on 21st September 2014 at the Heritage Motor Centre, Gaydon, Warwickshire.

The event is part of the Heritage Centre’s Autumn Classic day and is expected to be the largest collection of R8. The cars will be arranged in ‘year-of-build’ order to demonstrate the evolution of the range over time. A special, sectioned 5-door Motorshow vehicle will be on display as will some of the race cars. There will be a Concourse d’Elegance covering both standard and modified cars. Judges will use both their sense of perspective and sense of humour when judging the entrants.

The Rover 200 was launched to the world on the 11th October 1989. It doesn’t seem as if this could now be 25 years ago. The car, codenamed R8 by Rover and YY (and later EJ) by Honda, proved to be a very significant vehicle in terms of Rover Group’s quality image and profitability. Over the next 9 years, it provided the sales backbone of the business – selling over 1.3 million vehicles and spawning 6 Rover- and 2 Honda- derivatives, long before VW ‘re- invented’ Platform Engineering. The vehicles were the result of the closest cooperation between Austin Rover Group and Honda Motors, with Austin Rover Engineers working with Honda Engineers in Japan to design the vehicle and then returning to the UK to put the project into volume production.

The 200 GSi with optional luxury pack - No other rival offered the blend of quality and style back in 1989. Rover's sales and marketing folk had an instant smash hit on their hands right from launch!
The 200 GSi with optional luxury pack – No other rival offered the blend of quality and style back in 1989. Rover’s sales and marketing folk had an instant smash hit on their hands right from launch!

The 5-door 200 was first to market and was immediately recognised as a ‘cut above’ the competition, in terms of driving experience and quality. The Rover 214 won “What Car?” 1990 Car of the Year award. Both quality and standard equipment were high and a long list of options, many of them usually associated with luxury cars such as ABS and air conditioning, was available. The 4-door 400 followed soon afterwards with similar Honda Concerto models being sold in Europe.

Rover continued separate developments, quickly launching a 3-door and adding diesel engines to the range. Both Cabriolet and Coupe derivatives were launched in 1992 and as part of the launch preparations, a dedicated group of Rover employees prepared two special 220 Turbo Coupes which broke 37 UK Land Speed Records at the Millbrook test centre in September 1992 – the majority of these records still stand, including the 24 hour average speed record of 138.43mph. Both the 3-door and Coupe models had their own Rover Sport race-series that ran for several years. The final derivative launch was the svelte Tourer, a 5-door estate.

Honda launched the Concerto, that was also well received. Though it never held a candle to the R8 in terms of popularity and image.
Honda launched the Concerto, that was also well received. Though it never held a candle to the R8 in terms of popularity and image.

All vehicles were produced at Rover’s Longbridge plant in Birmingham before the hatchbacks and saloons were replaced by the slightly smaller ‘R3’ Rover 200 and the slightly larger ‘HHR’ Rover 400 in 1994/5. The Cabriolets, Coupes and Tourers received an update to the new ‘R3’ facia and power units and an interior and exterior colour and trim refresh in 1995. They continued in production until 1998.

But you don’t have to be anR8 owner to attend, the Heritage Centre and museum at Gaydon is a terrific day out for any fan of British motoring. A mouthwatering collection of exhibits and prototypes are on public display with plenty to do and see. Its a great day out and very much family orientated with kids and grown ups equally catered for – there’s even a cinema and automotive themed shop for that all important on the day souvenir.

Get up where you belong to the Heritage Centre and Museum in Gaydon on September the 21st, its a worthy celebration of the car and a cracking day out!


2 thoughts on “Jalopy Corner: Rover 200 series birthday bash at Gaydon

  1. Well as you know I no longer own an R8, but I’m hoping to be there to show my support and to look lovingly at my old car.
    They were/are defiantly good cars with early models probably the best of the bunch, they must be good as I owned a early Honda engined model for almost 10 years and then various other models including a coupe and my recently departed 214 gsi.

    So grab one while you Still can and hold on to it( note to self)..

  2. Everything is in place for a great day tomorrow – even the sun is due to shine (in the morning at least)!

    As well as a shed-load of R8s, there will be a good number of Rover 200BRMs and the Heritage Centre is the end point for the TR7/8 factory tour.

    See you all there 🙂

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